
GAUCHO
MIXING A TOUCH OF SOUTH AMERICA IN THE FRENCH ALPS
In the heart of the French Alps, at the stunning Lake Tueda in Méribel, we had the opportunity to capture a spontaneous and creative photoshoot for Gaucho, a vibrant South American brand known for its bold colors, luxurious textures, and authentic craftsmanship. The breathtaking alpine backdrop, with its lush greenery, crystal-clear waters, and dramatic mountain views, created the perfect setting for showcasing the brand’s unique pieces.
We aimed to blend the natural beauty of the Alps with the lively, earthy essence of Gaucho. The impromptu nature of the shoot allowed for a dynamic and relaxed atmosphere, letting both the model and the environment shine together. The styling was effortless yet striking, featuring Gaucho’s signature garments that reflect the spirit of South America — earthy tones, intricate patterns, and rich textures that stood out against the serene alpine landscape.
The photoshoot was a true blend of creativity and spontaneity. With no pre-planned set design, we relied entirely on the surrounding nature to guide us. From the model’s flowing attire moving with the mountain breeze to the serene reflection of the lake amplifying the colors of the brand, every shot felt organic and alive.
We embraced the natural lighting, capturing both the golden hour glow and the softer, misty hues of the early morning, ensuring every frame felt as authentic and energetic as the brand itself.

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